kitchenware – Top-brand Kitchenware Expo 2024

ONE EXPOSITION OF G4 KITCHENWARE IN 2024

"SMART COOK CORNER SHOW"
May 29 - June 01, 2024
Viexpo365 Block, Dinh Thi Thi Street, Van Phuc Metropolitan,
Thu Duc, HoChiMinh City

The 1st edition comes out with top global brands and their products expected to appear in the show:

+ 3,000 premium products
100 top-prestigeous brands
+ 4,000 visitors

For trade: May 29, 30, 31

For public: June 01

Open hours: 9:00 h – 18:00 h

Deadline booking: April 29

OVERVIEW

According to the last update in January 2022, the market for kitchenware in Southeast Asia, including Vietnam, was experiencing significant growth due to several factors:

Rapid Urbanization and Lifestyle Changes: As Southeast Asian countries experience urbanization and rising disposable incomes, there’s an increasing demand for modern kitchenware and appliances that offer convenience and efficiency.

Influence of Western Lifestyles: The influence of Western lifestyles, cooking shows, and culinary trends has led to a greater interest in cooking at home, which in turn fuels the demand for kitchenware and gadgets.

E-commerce Growth: The rise of e-commerce platforms has made it easier for consumers to access a wide variety of kitchenware products. Platforms like Lazada, Shopee, and others have made it convenient for people in Southeast Asia to shop for kitchenware online.

Tourism and Hospitality Industry: The thriving tourism and hospitality industries in countries like Vietnam have also contributed to the demand for kitchenware, as hotels, restaurants, and catering services require quality equipment and utensils.

Shift Towards Healthier Lifestyles: With an increasing focus on health and wellness, there’s a growing demand for kitchenware that supports healthier cooking methods, such as air fryers, steamers, and other innovative appliances.

Vietnam, in particular, is witnessing significant growth in its kitchenware market due to its expanding middle class and improving living standards. The country’s kitchenware market is diverse, offering various products from basic utensils to high-end appliances. Ceramic, stainless steel, and non-stick cookware are popular choices among consumers.

Local manufacturing of kitchenware has also been on the rise in Vietnam, meeting both domestic demand and contributing to export opportunities to neighboring countries in Southeast Asia. Additionally, the government’s initiatives to promote manufacturing and industrial growth have also positively impacted the kitchenware market.

Prospects of the Vietnamese high-end household and kitchen equipment market

According to a report by the Department of Domestic Market (Ministry of Industry and Trade), the market size of the domestic household goods industry is estimated at 12.5 – 13 billion USD, while the kitchen equipment market will exceed 250 billion USD in 2023. The prospects of these two industries are huge, because of the young population (the proportion of people aged 18 – 45 accounts for 57 – 60% of the country’s population), increased income and a busy pace of life. promoting the demand for shopping for household items and smart kitchen equipment.

This is also the reason why this playground is increasingly vibrant and competes fiercely with a series of international “giants” (such as Panasonic, Sharp, Bosh, Maloca,…) and the imprint of domestic brands (such as Nagakawa, Eurosun, Kaff, Sunhouse,…).

However, the market for high-end kitchen equipment or even household appliances is still “thirsty” for powerful brands with a deep understanding of Vietnamese people’s consumption habits. To break through in the market, in addition to focusing on product quality, businesses need to have their own strategies to beat competitors.
(Source:afamily.vn)

Diverse kitchenware market from high-end to affordable

According to a report from the Department of Domestic Market (Ministry of Industry and Trade), the demand for purchasing household electrical appliances and kitchen equipment in Vietnam will increase until 2025. The market size of the household goods industry in water is estimated at 12.5 – 13 billion USD, growing more than 10%/year.

Cast iron pots have been a familiar household appliance since the 70s of the last century, and have long since disappeared. But recently, imported cast iron pots have attracted attention and are discussed a lot on cooking forums and home appliance fanpages.

Kitchen brands from Europe are more interested in the upper class because of their technological elements and design styles that are sustainable over time. Investing in a kitchen is considered a worthy investment because of its long-term benefits and high aesthetic value.
(Source: congthuong.vn)

PRODUCT CATEGORIES

Kitchenware G 4.0:

appliances: cooker, kitchen shelves & accessories,
cutlery, table wares, coffee maker, microwave,
rice cooker, dish washers, tools, lighting, cooking tools

Kitchen multi-tier wooden/ steel carts/ trolleys/ cabinets

Dining:
Table, chairs

Serving Plates/ Bowls / Stands/ Board/ Trays

VISITOR PROMOTION

Press release

Advertising

Online: VnExpres, Tuoi Tre, Thanh Nien, Phu Nu

TV: VTC9, FBNC, SCTV14

Social media: Google Ads, Facebook, Youtube

Visual: 1.000 vertical banners, 500 bandrolls

20.000 leaflets, 5.000 invitation cards

ACTIVITIES

Business matching: agents/ distributors

Franchising _ online + Virtual booth & onsite

Affiliate marketing business & promo-sales

Manufacturing Investment Links

Workshops: Partial/ complete processing in

Imported-product localization

Demo-sampling on newly-launched products

with giveaways & gifts via Lucky Draw

Vietnamese cuisin: Irrexistible delicious dishes

Home

kitchenware.viexpo365.com

Standard booth(s)

One standard booth includes aluminum frame, white panel, carpet, 01 fascia board of company name, 01 desk, 02 chairs, 01 trash bin, 01 socket 5A/220V.

Raw space does NOT include the above-mentioned tools and equipment.

Cool-air tents

Tents are set up using steel frames, wrapped up with insulated canvas, and provided with cool-air.